FAQ - Acceptable Marketing Practices

Acceptable Marketing Practices for Ad Angler Affiliates Quick Links:

1.    How may I use Ad Angler Advertiser promotion materials?
2.    Are incentives allowed?
3.    What are the rules for e-mail marketing?
4.    Are there prohibited marketing venues?



Acceptable Marketing Practices for Ad Angler Affiliates

1. How may I use Ad Angler’s Advertiser promotion materials?
Affiliates must agree to comply with the terms and conditions set forth by the Advertiser in order to promote the Advertiser’s campaigns, offers, or promotions, along with compliance with Ad Angler’s terms and conditions. Affiliates who wish to promote an Advertiser’s campaigns must agree to display the Advertiser’s ad exactly as it appears in the promotion, and include any corresponding materials required by the Advertiser. No alterations, additions, framing, or deletions of text, images, etc. are allowed. Affiliates must agree to use the links found on Ad Angler’s website exactly as they are presented, without any alterations, and to refrain from disabling or tampering with any links or tracking devices.

2. Are incentives allowed?
Affiliates may not use incentives as a way to boost traffic to any Ad Angler Advertiser campaign that does not explicitly state that incentivising is allowed. For those promotions that allow incentives, the Affiliate must get written approval by the Affiliate’s Ad Angler account manager before proceeding. Affiliates approved to use incentives must only use the type that was approved. Affiliates may not use incentives in exchange for generating any form of action (clicking on ads, etc.), and/or entice any form of action on Advertiser promotions through the offer of prizes, cash, access to torrent files, awards, points, or any other tangible or intangible thing. Affiliates may not fill out offers.


3. What are the rules for e-mail marketing?
Affiliates may not promote through e-mail marketing any Ad Angler Advertiser promotions that are not designated for e-mail marketing. Affiliates may not transmit or send any e-mails, texts, or any other type of electronic mail that is or could be interpreted to be obscene, abusive, pornographic, illegal, deceitful, or of a libel or defamatory nature that could result in legal action and/or affect the reputation of Ad Angler and/or Ad Angler Advertisers. At all times, Affiliates, approved for e-mail marketing, must abide by all federal, state, and local e-mail marketing laws, regulations, rules, and court orders. For e-mail campaigns, Affiliates who will be marketing Advertiser products and promotions must maintain and be able to provide evidence to Ad Angler of the following: records of consent that include dates of opt-in/opt-out requests and include the full name, address, and e-mail address of individuals who will be/or are e-mailed the advertisements.  Affiliates must download the “Suppression List” found in the Advertiser Promotions section of the Ad Angler website, and refrain from sending e-mails or marketing in any way to addresses on the list. Affiliates must forward any opt-out requests received to Ad Angler so that they may be added to the Suppression List. Affiliates must download and check the suppression. All Affiliates are required to notify Ad Angler of any legal action against them by a third party relating to email, email complaints, and violations of the 2003 CAN-SPAM Act.

4. Are there prohibited marketing venues?  
Affiliates are not permitted to promote any Ad Angler Advertiser promotion through message boards, free classified ad websites, chat rooms, listings, Internet job sites and any other similar venue. (Some examples: MySpace, FaceBook, Craigslist, etc.) Ad Angler Affiliate and/or Advertiser links may not be directly posted to any and all of these kinds of marketplaces. No email addresses procured from these types of marketplaces may be generated with the intent of sending Ad Angler Advertisers promotions to those addresses. Affiliates may not market Ad Angler Advertiser promotions through any form of offline venue or market such as (but not limited to) call centers, stores, information booths, fliers, etc. Affiliates may not, in any way, mislead consumers by using deceptive or false representations (claims, testimonials, statements, misleading language, misleading offers, fraudulent promises, etc.).